Fundamentals of Content Marketing
A course by
Learn the essential skills and knowledge needed to kick-off your journey in content marketing. From understanding what content marketing really is, to crafting content strategies, managing client projects, and building a standout portfolio.
What you will learn
- Understand the principles of content marketing and its importance
- How to define clear content goals and target audiences
- Create and repurpose engaging visual content
- Build a portfolio to attract content marketing clients
This Course Contains
Curriculum
- 5 Sections
- 27 Lessons
- 4 Weeks
Expand all sectionsCollapse all sections
- Foundations of Content Marketing8
- 1.1Understanding Content Marketing33 Minutes
- 1.2Defining Content Goals and Audience32 Minutes
- 1.3Crafting a Content Calendar12 Minutes
- 1.4Crafting Content Strategies: Identifying Key Themes and Messages21 Minutes
- 1.5Crafting Content Strategy: On page SEO, technical SEO Demonstration27 Minutes
- 1.6Crafting Content Strategy: Off page Search Engine Optimization (SEO)14 Minutes
- 1.7Explore Resources1 Minute
- 1.8Knowledge Check5 Questions
- Creating High Quality Content9
- 2.1Blog Writing31 Minutes
- 2.2Blog Writing: Structuring Blog for SEO and Readability14 Minutes
- 2.3Content Design with Canva30 Minutes
- 2.4Content Design with Canva: Practical Illustration31 Minutes
- 2.5Designing Attention Grabbing Visuals9 Minutes
- 2.6Content Promotion and Distribution: Content Distribution Across Social Media21 Minutes
- 2.7Content Promotion and Distribution: Paid Promotion and Organic Distribution19 Minutes
- 2.8Explore Resources1 Minute
- 2.9Knowledge Check5 Questions
- Working with Clients and Managing Projects8
- 3.1Finding Content Marketing Clients30 Minutes
- 3.2Finding Content Marketing Clients: Freelancing platforms27 Minutes
- 3.3Scaling Content Marketing Business19 Minutes
- 3.4Managing Content Marketing Project: Goals, Objectives, KPIs26 Minutes
- 3.5Managing Content Marketing Project: Creating a Report17 Minutes
- 3.6Managing Content Marketing project: Creating Contracts14 Minutes
- 3.7Explore Resources1 Minute
- 3.8Knowledge Check5 Questions
- Content Marketing Portfolio5
- Capstone Project2
Course Feedback
₦35,000.00₦5,500.00
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