Curriculum

  • 5 Sections
  • 27 Lessons
  • 4 Weeks
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  • Foundations of Content Marketing
    8
    • 1.1
      Understanding Content Marketing
      33 Minutes
    • 1.2
      Defining Content Goals and Audience
      32 Minutes
    • 1.3
      Crafting a Content Calendar
      12 Minutes
    • 1.4
      Crafting Content Strategies: Identifying Key Themes and Messages
      21 Minutes
    • 1.5
      Crafting Content Strategy: On page SEO, technical SEO Demonstration
      27 Minutes
    • 1.6
      Crafting Content Strategy: Off page Search Engine Optimization (SEO)
      14 Minutes
    • 1.7
      Explore Resources
      1 Minute
    • 1.8
      Knowledge Check
      5 Questions
  • Creating High Quality Content
    9
    • 2.1
      Blog Writing
      31 Minutes
    • 2.2
      Blog Writing: Structuring Blog for SEO and Readability
      14 Minutes
    • 2.3
      Content Design with Canva
      30 Minutes
    • 2.4
      Content Design with Canva: Practical Illustration
      31 Minutes
    • 2.5
      Designing Attention Grabbing Visuals
      9 Minutes
    • 2.6
      Content Promotion and Distribution: Content Distribution Across Social Media
      21 Minutes
    • 2.7
      Content Promotion and Distribution: Paid Promotion and Organic Distribution
      19 Minutes
    • 2.8
      Explore Resources
      1 Minute
    • 2.9
      Knowledge Check
      5 Questions
  • Working with Clients and Managing Projects
    8
    • 3.1
      Finding Content Marketing Clients
      30 Minutes
    • 3.2
      Finding Content Marketing Clients: Freelancing platforms
      27 Minutes
    • 3.3
      Scaling Content Marketing Business
      19 Minutes
    • 3.4
      Managing Content Marketing Project: Goals, Objectives, KPIs
      26 Minutes
    • 3.5
      Managing Content Marketing Project: Creating a Report
      17 Minutes
    • 3.6
      Managing Content Marketing project: Creating Contracts
      14 Minutes
    • 3.7
      Explore Resources
      1 Minute
    • 3.8
      Knowledge Check
      5 Questions
  • Content Marketing Portfolio
    5
    • 4.1
      Building a Content Marketing Portfolio
      16 Minutes
    • 4.2
      Creating a Visual Appealing Portfolio
      35 Minutes
    • 4.3
      Content Marketing for Small Businesses
      46 Minutes
    • 4.4
      Explore Resources
      1 Minute
    • 4.5
      Knowledge Check
      0 Questions
  • Capstone Project
    2
    • 5.1
      Capstone Project
      3 Days
    • 5.2
      Wrap-up
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Fundamentals of Content Marketing

Fundamentals of Content Marketing

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